When it comes to making documents for someone that you may work for, you always have to consider what it is that they are looking for. What do they want on it? What colors will look good? What should it say?
For my internship with a children’s book author, I was assigned the job of creating a flyer that could be emailed in PDF format to potential readers and buyers of her book. There was a school version, a business version, and a homeschooling version; all based on who the flyer will be sent to.
For the schools, she wanted me to include three categories and different options in each. She wanted to make sure that I included at least three reviews of her book, her contact and social media information needed to be included, the sponsors of her book, and a video or two showcasing her in action.
What I found out was that it is best to understand what the “client” wants and how they what it to look. It is always welcome for you to make suggestions, but at the end of the day, it is them who are going to use it.
Here is an example of the school flyer that I designed to the specifications of the author I intern for.